Our genre is indie rock. After analysing some music videos, i feel i really understand the genre and how it is brought across when making a music video.
The colours play a big part in the whole music video as they are either very chalk like, or very bright, colourful and fun. I am focusing on the chalk like colours as the song is a sad and slow moving song with upsetting lyrics and it would not work at all if i use a more bright and colourful approach.
Another convention i found caught my eye is the shot types and how they are all very similar. They are very personal and use close ups, aswell as mid shots and sometimes long shots. I will be taking this into concideration as these make the music videos work really well and i feel it could work well in my music video as the song is very personal.
Its not just using the conventions in the music video it is also about challenging them as well. In most music videos there would be a blonde or brunette long haired girl but as i would like to challenge the conventions, i have a short haired girl who has died her hair red. This is Charley, my partner.
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